Retail has been powerful for a long time and one thing we know is that there are a lot of different approaches to Commercial building interior design.
Enter the threshold
The threshold zone, also recognized as “decompression zone,” happens to be the first space where prospective customers walk when they enter your store and usually consists of the first five to fifteen feet of space, depending on how great be your business. This is also the space where your clients are going to make the transition from the outside world to the first experience of what you have to offer them. They also make critical judgments, such as how cheap or expensive your store is, how well coordinated the site is, lighting, fixtures, screens and colors. Since they are in a transition modes, the customers are much likely to be absent from any signage,product or cars that you put there.
On the right
It is a known fact that 90% of consumers entering a store turn to the right unconsciously. This first wall that they see is many times referred to as “potential wall” and acts as a first high-impact vehicle that gives potential to the merchandise located in this space, so be sure to give extra special attention in terms of what that you choose to show.
Create a path
This not only increases the chances of making a purchase, but a well-thought-out path that can be a great way to strategically control the traffic flow of your store. The options are much better and that is the reason that you can have all the supports that you need now.
With all the effort and time you have put into your merchandising strategy and the correct accommodation of your products, the last thing you want is for your customers to enter in a hurry and not watch your store in detail or limit the products they can buy. One way to combat this is through “speed bumps.” In essence, this can be anything that offers customers a visual break and can be achieved through special or seasonal signage.
Make sure they feel comfortable
You may or may not be aware of what is known as the “brush effect,” typical customers, especially the women, will surely avoid going after goods in a corridor where potentially they could find a customer who has not found what they were looking for and is ready to leave. This is true even if the customer is very interested in a given product. A simple way to avoid this problem is to make sure that your aisle is wide enough so that the client can keep adequate personal space when searching for the products.